On behalf of the entire studio, we acknowledge their bravery, resilience, and the example they’ve set for all of us. “Our Super Heroes are often placed on pedestals as the ultimate paradigms, so we’re excited to shift the spotlight onto the real-life heroes who battle against this terrible disease every day. “It’s an honor to bring these worlds together,” said Mindy Hamilton, Marvel’s senior vice president of Global Partnerships & Marketing. Mark Ruffalo, Chris Hemsworth, Paul Bettany, Scarlett Johansson, Chris Evans and Chadwick Boseman are featured in the voice-over portion of the broadcast piece. The broadcast PSA will feature footage from Marvel Studios’ Avengers: Infinity War, and of SU2C’s Scientific Advisor Dr. Sharp and American Airlines LAX-based Customer Service agent team member and three-time breast cancer survivor, Shandra Fitzpatrick. The print PSA includes Marvel Studios’ Avengers: Infinity War cast members Scarlett Johansson as Black Widow, Chris Hemsworth as Thor and Chris Evans as Captain America, standing alongside SU2C Scientific Advisor Dr. We stand proudly with the Stand Up To Cancer and Marvel Studios’ Avengers: Infinity War teams to underscore the importance of raising funds for more widely shared cancer research quickly to save lives now.”

“This innovative campaign takes a serious issue and presents a powerful reflection of the resiliency of the human spirit. The team members featured in this campaign represent all American team members who are currently fighting or have fought this terrible disease, and we are humbled by their fortitude,' said Elise Eberwein, executive vice president of People & Communications for American. “Our team members are true service super heroes and are at the forefront of everything we do at American Airlines. To raise funds, awareness and further Stand Up To Cancer’s mission to bring groundbreaking therapies and treatments to patients as quickly as possible, this first-of-its-kind collaboration comes to life in print, radio, digital and broadcast PSAs with a powerful call-to-action and additional campaign elements to come. The inspiring initiative and public service announcement (PSA) features beloved Marvel Studios’ Avengers: Infinity War heroes, esteemed SU2C researchers and American Airlines team members who have personally fought cancer. LOS ANGELES - Today, Stand Up To Cancer (SU2C), American Airlines and Marvel Studios’ Avengers: Infinity War announced a powerful collaboration as they team up in the fight against cancer.

Avengers: Infinity War instal the new